A new year is upon us, and this is the time of year that realtors start planning ahead for a new year of business.
One of the most important aspects of preparing for your next 12 months is deciding where you’re going to put your marketing dollars. Reinvesting your commission dollars back into your digital marketing strategy is a vital component in helping your business grow.
Some real estate agents reinvest more and others invest less, but one thing is for sure — you can’t reach your digital marketing goals without a plan.
To help you kick off the new year, I’ve put together three digital marketing goals for realtors to help support you in making 2019 your best year yet!
3 Digital Marketing Goals for Realtors in 2019
1. Embrace Mobile Marketing
The importance of your mobile marketing strategy is paramount in 2019.
Just to make a point: 72 percent of homebuyers use a mobile device to look for a home, according to NAR’s 2016 profile of Home Buyers and Sellers report.
If you aren’t branding in a place where 7 out of 10 homebuyers are, you’re not doing enough to make your 2019 goals a reality.
Moreover, investment capital has turned its eye on mobile real estate technology, backing more apps and tools for improving the home buying process.
This is perfect as brokerages and consumers are becoming more tech-focused in the housing industry.
It’s critical in 2019 to be where your clients are spending their time.
2. Maximize the Exposure of Your Listings
Your digital marketing goals for the new year should also include support for the listings you already have on the market.
The key to selling a home is exposure; people in the market for a home need to know about it.
It may seem like real estate portal sites are making that easy for agents today; but with multiple levels of membership and some boards holding back feeds, real estate agents often find maximizing their listing’s exposure on portals isn’t as simple as it would seem.
Targeted web advertising is a straightforward and easily-managed way to earn enormous listing exposure without the complications and competition of the portals.
Digital listing ads from Adwerx blitz local buyers on the internet’s most frequented news and entertainment websites, not to mention Facebook and mobile browsers, boosting the property’s profile and building credibility among buyers.
3. Remind Your Sphere of Influence That You Are Still in Business
Did you know that over 64 percent of your business comes from people you already know, according to NAR’s 2016 Profile of Home Buyers and Sellers report? This is why it’s important to remind the clients you helped buy or sell last month that you’re going to be around for a long time.
Many agents have a goal of getting their primary lead source from referrals. To reach that marketing precipice, you need to make outreach to your sphere of influence a priority and something that becomes an automatic habit for you.
In the past, this has meant a lot of work. But new tools such as Ads for your Sphere from Adwerx make it easy to stay in front of your past and current clients. With just your clients’ email addresses, you can place sharp, targeted ads wherever your contacts go online.
Think of your sphere as your personal first-level LinkedIn network–a collective of connected people ready to recommend you to others.
Regardless of your approach, ensure that your digital marketing goals remain flexible. Digital marketing allows you to quickly alter messaging, shift audiences and create new ads, making it easier than ever to focus on what is most important to your clients.
I hope that armed with these digital marketing goals, 2019 is a landmark year for you and your business!