You may be wondering, as a realtor, how you can maximize your online presence to engage your target audience, establish yourself in the community, or even attract new clients.
While there are many keys to having a successful real estate digital marketing strategy, one of the most effective means of online communication with your target audience is a real estate blog.
Having a successful real estate blog doesn’t mean droning out boring facts and figures through dry content, though.
A successful real estate blog will GIVE VALUE to your target audience–whatever stage of home ownership they are in–and will, in turn, ADD VALUE to you as an expert in your field.
There are so many benefits that come with real estate blogging–in fact, with today’s online consumer behavior, business blogging is critical to your online presence. A blog for your business can help you stand out amongst the competition, drive traffic to your website and even help you acquire new clients.
Blogging is a relatively simple thing to implement into your business, and your blog posts can continue to provide these benefits long after they are published.
Here are five reasons that having a real estate blog can help you grow your business.
5 Reasons YOU Should Have a Real Estate Blog
Business growth doesn’t happen in a vacuum–your business grows in relation to your competitors, your target audience, and even through search engines. Here’s how real estate blogging can help your business in these areas:
1) Having a Blog Helps Your Business Compete
There are a lot of other real estate companies out there that provide the same services that you do.
But no two companies are totally alike, so it’s important for you to stand out and show your target audience why you are unique from those other realtors. Blogging helps to show the personality, information, and experience that will set your real estate business apart from other competitors and even help you to compete against larger companies.
If you want to make yourself known and unique to your target audience, your business absolutely needs a blog.
2) Blogs Have Been Statistically Proven to Help Businesses
Hearing that blogging helps your business to build brand awareness and show its expertise might sound good, but without tangible evidence, you may be wondering if that fact is actually true.
There have actually been several studies and surveys on this very subject, and there are numbers to show why blogging is good for business. One of those places is Hubspot.
The different study statistics show that:
• The custom content from blogs warms prospective customers up to your business.
• Businesses that blog generate more leads than businesses that don’t.
• Blogging can sometimes be just as effective, if not more, in promoting your company than through advertisements.
A blog gives people a reason to regularly visit your website, especially if you post frequently and deliver quality content that’s useful, entertaining or both.
Both B2C and B2B companies see business benefits–like more traffic and leads to their website–when they blog frequently, compared to companies that blog infrequently or not at all, according to Hubspot.
3) Having a Blog Creates a Channel of Communication with Your Customers
A good real estate business website may be geared toward helping current and potential customers by providing information in a one-way manner. A real estate blog, however, creates an opportunity for two-way interaction with your audience. This helps your business to build not only its presence but also its relationship with current and potential customers.
Through a real estate blog, you can present your content in a more casual and personal way than you might in general on your website. You can actually have conversations with your readers in the comments section; ideas can be exchanged, questions can be answered, you can understand your readers’ points of view, and your readers get a chance to be heard.
4) Having a Blog Helps You Gain Insight Into Your Audience
As we just touched on, a huge benefit of having a real estate blog is that it gives you a chance to better understand your target audience. The more you know about your target audience, the better and easier it will be to serve them and appeal to them.
Blog analytics (such as through Google Analytics ), feedback on the blog by readers, and comments on social media posts that link to your blog posts will help you learn about what content your target audience is most interested in and what will increase engagement with them.
Also, online customer reviews–a powerful marketing tool for small businesses–don’t just have to happen on review sites. Customers can provide important feedback about you and your business right on your blog, which is yet another important reason why your business needs a real estate blog.
5) Having a Blog Can Improve Your Search Engine Rankings
One last reason your business needs a real estate blog is that it can help you increase your search engine rankings.
Search Engine Optimization (SEO) is a long-term process comprised of a number of different activities. A business blog won’t get you on the first page of Google overnight, but it will significantly enhance your search engine rankings over time. This is because search engines reward you for producing fresh content, using relevant keywords, and meeting the needs of online searchers.
Blogging for your real estate business provides you with opportunities to do all three of these things.
With all that said…
Having a real estate blog isn’t as hard as it may seem, and it offers a wide range of benefits for your business.
If you are looking to stand out from the competition and capture the attention of your target audience, your business needs a real estate blog! Just start with a few tactics that you can easily manage and move on to more once you’ve mastered those.
If all goes well, you should see your customer-base and revenues expand as a result of your blogging efforts!