As a realtor, you understand that one of the first places your potential clients go when looking for a home is online, which is what makes your real estate digital marketing strategy vital to your business.
In fact, the National Association of Realtors came out with an article saying that 94 percent of millennials and 84 percent of baby boomers went online to find their future homes. This is why it is so important to make sure that you are ready to engage potential clients in the digital space in a way that translates to real-life business; because if you aren’t ready to help them, someone else will be.
Establishing your online presence is very simple–setting up a website, sending emails to prospects and posting on social media are some of the top ways you can reach your potential clients online.
The more difficult part is figuring out how to use those tools in an effective way that establishes your brand, engages your clients and gets you leads.
Forbes wrote an article laying out 7 ways that you can make sure that when buyers go online to look for a home, they find you:
1. Make sure you have the best IDX website
Making sure that you have the best IDX website will help drive traffic to your website and help you capture and cultivate leads.
Forbes says, “Now, we’re not talking about just any old website here. While it’s easy enough to set up your own website and go it alone, companies like Real Geeks can provide you with a custom IDX website that includes a branded IDX mobile app that will do all that and more so you can focus on selling properties.”
2. Make sure that you have a social presence
Utilizing social media is a great way to generate more leads for your business!
Taking advantage of Facebook real estate digital marketing tools and having a presence on Twitter and Instagram are simple and important parts of your real estate digital marketing strategy.
Make sure you are staying active on your social media accounts. Post regularly, share when you get positive feedback, promote your properties and interact with your followers.
Also be careful to comply with RESPA rules and regulations.
3. Make sure your listings are shareable
Making your listings shareable isn’t as simple as just having prominent social share buttons.
You can make your listings more shareable by ensuring they have responsive layouts and clear photos.
This also counts if you are sharing blog posts from your real estate blog on social media. Clear photography and catchy, informative bylines will draw readers eyes, engage them in your content, and make it more likely that they will share the information that they found helpful.
4. Take advantage of all of Facebook’s advertising tools
Facebook was originally created for socializing, but now it’s become a key marketing tool for real estate agents to generate more leads.
In addition to advertising on Facebook, you should enable the reviews and services option, create and use Facebook Groups in your niche, and upload a Facebook cover video. You can even use Facebook Live at your listings to give potential clients a behind-the-scenes look at your properties.
You can also post 360-degree photos and videos that can help you more accurately communicate what your homes look and feel like.
5. Set up keyword searches on Twitter
Setting up keyword searches on Twitter will allow you to see when people in a specific zip code are looking to buy or sell a home.
It will give you an additional edge in your marketplace if you are the real estate agent that gets in front of these prospective clients before anybody else.
6. Have an email newsletter and send e-mail blasts to your database
One of the best ways to utilize real estate digital marketing is to leverage email marketing as a way to contact new leads and stay in touch with your former clients.
Email marketing is a great place to share content like your upcoming open houses, local market reports, or recent blog pieces that you’ve posted.
7. Start an email and text drip campaign
This facet of real estate digital marketing also plays off of utilizing email marketing.
This kind of campaign makes sure that you’re tailoring your communication based on where your client is in the buying or selling process.
If they’ve gone to an open house with you, send them an email highlighting similar nearby homes on the market. If they’ve reached out to express interest in purchasing a home through you, send them a blog post you’ve written that outlines things homebuyers should know.
If you give your clients information that’s relevant to their situation, they’re more likely to take their next step with you as their realtor.
The internet has made it easier than ever for real estate agents to provide valuable services to their current and potential clients.
That is why it’s so important to take advantage of real estate digital marketing tools and create an integrated online presence, driving more traffic and qualified leads to your website.