Real Estate Blogs: Why They Work

There are endless real estate blogs flooding the internet, so how are you supposed to know what distinguishes the mediocre blogs from the successful ones?

Here are 10 things that can help set your real estate blog apart and make it a successful tool for your business!

10 Ways to Make Your Real Estate Blog Work

1. Blogging Platform 

Whatever blogging platform is used can affect the effectiveness of a real estate blog.

WordPress is still, by far, the most popular platform to date, and it’s a great choice for those who want to have full control over their blog’s customization. It lets you install custom themes and plugins and enables you to make your blog look exactly the way you want it to look.

You will need a reliable web host to use this platform. You can start out with a few different kinds of web hosting options.

There’s shared hosting, which puts you on a server that hosts hundreds of other sites. Another option is VPS hosting, where a physical server hosts fewer clients and gives you low-level access to administrative functions. Managed hosting lets you rent a server, giving you additional capacity and a support team dedicated to your site.

2. High-Quality Content

High-quality content is unique, specific, useful, and informative; it has to bring more value to the reader than the kind of content that can be found on other sites. If it doesn’t, then your blog is just adding to the noise. Use well-written and engaging content along with crisp, high-resolution images.

Make sure to have blog topics that are of local and national interest. For example, when writing about local home values, you can write about how they compare with different state or national averages.

Avoid grammar or spelling mistakes, broken links, inaccurate or dated information, and excessive ads. The last thing you want is to turn visitors off with inconsistencies and factual errors.

3. Frequent Updates

One of the biggest things that can kill real estate blogs and make them ineffective is erratic updates.

You need to publish new and original content on your real estate blog regularly. Come up with a posting schedule of once or twice a week. Any less than that and your readers might lose interest in your blog.

You can even post three times a week–or daily if you can realistically manage it. Just make sure that you are posting new, valuable content on a regular and consistent basis.

Sync your updates with the time of day or day of the week when you get the most traffic. Doing so lets you get as many views as possible.

4. Reader-Focused

One of the key important focuses of the content found on successful real estate blogs is that it provides value for the target audience. Effective content is less about promoting oneself as a real estate agent or the services you provide and more about giving value to your readers and community.

Make sure you are striking a healthy balance between self-promotion and being genuinely helpful to visitors if you want your real estate blog to be relevant.

Avoid shameless plugs that don’t offer value. Mention products and services sparingly and with as much tact as possible. This should only be done within the context of offering substantial assistance to readers.

Keep the focus on helping and adding value to others and away from generating profit.

5. Superior Design and Easy Navigation

At the end of the day, it doesn’t matter how valuable or interesting your content is if it’s difficult to get a hold of.

That’s why the best real estate blogs aren’t just easy on the eyes–they’re easy to navigate, too. They put an incredible amount of effort into making it simple for visitors to find the information they’re looking for.

Make your blog more user-friendly by:

  • Incorporating search bars, tags, archives, and categorized posts into the design.
  • Use white space to emphasize text and images, and to make it easier for visitors to focus on your content.
  • Bullets also allow you to present information in a way that’s easier and quicker to digest.

6. Online Presence

Links play a big role in SEO (Search Engine Optimization), and an acknowledgment from a credible real estate blogger can drive traffic to your blog.

That is why it pays to initiate and nurture sincere, mutually-beneficial relationships with other real estate bloggers. In fact, this should be part of your social media planning.

Having peers and being part of a community will help you build your online presence. And on the flip side, being perceived as difficult to work with on the blogosphere can easily hurt your brand.

7. Social Media Engagement

You need to establish your presence on popular social media sites like Facebook, Twitter, Instagram, and LinkedIn. These are excellent platforms for promoting your blog!

Just keep in mind that people who use social media want to connect with and gather information from brands and public figures they like. They could care less about being sold to, and any effort to hard-sell yourself will be ignored or avoided.

Work on becoming a valuable member of the community by offering expert advice and useful information. Over time, your social media participation will result in a high level of engagement.

8. Local Expertise

Stand out from the competing real estate blogs by being an expert on your local communities and neighborhoods.

Your knowledge of the area is exactly the kind of information that online readers are looking for, and they’ll be more likely to get you as their agent when you show that you have this knowledge.

One of the most effective ways to show your expertise is by creating community pages for all the towns or cities that you cover. This shows readers that you are the real estate expert to contact in the area.

9. Industry Specific

Stay focused on your industry and niche so you can serve your target audience well.

The most successful real estate blogs are able to build large and loyal followings because they give readers exactly what they’re looking for. For instance, a reader who wants to know more about flipping homes wouldn’t want to sift through inspirational posts, political rants, or autobiographical accounts.

Keep your content focused on your industry and the value that you can bring your readers in that area.

10. SEO

Search engine optimization, or SEO, is the process of optimizing websites for search engines. You’ll want your real estate blog to appear on the first page of Google’s search results, and you can make that happen by putting SEO to good use.

Understand how onsite and offsite optimization works, and which SEO tactics you need to use in order to achieve results.


Keep these things in mind and you’ll be on your way to having a successful, valuable and effective real estate blog that reflects your capacity and expertise as a real estate professional.





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