Times are changing for business owners of all kinds. And with the changing times in the business world is the rise and utilization of digital marketing.
It may sound foreign and complicated, but everybody is familiar with digital marketing, whether they realize it or not. We are living and conducting business in a time when people do much–if not most–of their shopping and researching online.
Consumers of today are doing their research online before making purchases, from the smallest item to the biggest purchases they’ll make in their life. And the housing market isn’t exempt from this turn of events.
People are doing an immense amount of research on the web before even beginning the home-buying process. They are looking for experts to help them make informed and accurate decisions that fit their life.
That’s where YOU come in.
As a realtor, you are the expert they are looking for to help them through this big decision. But what is going to make you stand out from the other hundreds of realtors in your area? What is going to make them choose you?
This is where utilizing real estate digital marketing for your business gives you the upper hand.
Real estate digital marketing is utilizing your website, social media, a real estate blog and other online tools to help educate your target audience in whatever stage of home ownership they are in and to add value to a community, therefore increasing your value as a real estate agent.
While you are developing your digital marketing strategy, you want to try to do as many of these things as you can for your online campaign as you can. All of these real estate digital marketing strategies are effective–it’s just a matter of finding the ones that work most effectively and bring in the most quality leads for you and your business.
Here is a list of 8 effective ways to digitally market your real estate business and yourself.
In my article 5 Reasons YOU Should Have a Real Estate Blog, I lay out multiple ways that a blog is extremely helpful in growing the online presence of your real estate business.
Having a blog helps you compete with your competition by providing helpful and valuable material to your target audience that a lot of other realtors aren’t taking the time to create. The custom content from blogs warms prospective customers up to your business and creates two-way communication between you and your audience that helps build relationship and trust.
Businesses that blog generate more leads than businesses that don’t; and blogging can be just as effective, if not more, in promoting your company than through advertisements.
2. Social Media
If you aren’t utilizing social media as part of your real estate digital marketing strategy, then you are missing out on a hugely important and simple way to market your real estate business.
Nearly everyone today is on at least one social media platform if not multiple. Not only have social media sites like Facebook, Twitter, and Instagram broadened the social horizons of our world, but they have become a great place for business owners like yourself to make themselves and their business known.
Sharing listings, blog posts, and general day-to-day information about you and your business on social media keep you in front of an audience on a regular basis. This means that, whenever someone’s need arises for a real estate or housing expert, you will be the person that they think of and are comfortable with because they see you on a regular basis through social media.
3. Content Marketing
Content marketing is a powerful real estate digital marketing tactic.
HubSpot did a study that showed that 47% of buyers view 3-5 pieces of content before ever engaging with a sales rep.
Informative content such as blog articles, podcasts, webinars, and infographics that you produce can be found in search engines and on social media by prospective clients who are researching the housing market.
4. Email Marketing
The real estate site ParkBench.com talks about the importance of email marketing to a successful real estate digital marketing strategy,
“Email marketing is still one of the most effective digital marketing tactics for agents to generate leads. 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, while 15% would like to get them daily.
“Establish yourself as a neighborhood expert. Start an email newsletter to cultivate a subscription base of local homeowners. They will come to you first when they’re finally ready to sell their home.”
5. Search Engine Optimization
Search engine optimization (SEO) is a key component in real estate digital marketing.
Optimizing your content and web pages with the right keywords can boost the traffic volume to your website and enhance your visibility in search engine results.
Use a keyword research tool to determine the best keywords. Try using keywords to capture prospects researching information about your local housing market.
6. Inbound Marketing
Implement inbound marketing to build your sales funnel and optimize your real estate digital marketing strategy.
Attractive landing pages and lead magnets will draw qualified prospects to your website, where you can then convert them into subscribers.
7. Marketing Automation
Marketing automation uses AI to track user behavior and engagement on your website. Messages can also be triggered with special offers based on a visitor’s browsing history.
64% of marketers claim they saw the benefits of marketing automation within six months of implementing this into their real estate digital marketing strategy.
With marketing automation tools installed on your website or blog, you will engage your audience more, leading to more reviews, comments, shares, and other forms of social proof.
8. Online Press
One area of digital marketing that is often forgotten about is the online press.
Online PR is an immediate form of exposure and is usually free. You don’t have to wait until next month’s publication or tomorrow’s release–there are tons of online press release sites eager for interesting stories.
And since there’s no space limit, you don’t pay for cover page positioning the way you would in a magazine or newspaper.
Please don’t underestimate the power of a good, local human interest story.
Write a case study about your community and share it with the press. When your digital press releases are on multiple media channels and blogs, it can generate word-of-mouth and increase your odds of being discovered online.
Digital marketing tactics and trends are constantly evolving, but there are incredible advantages for agents who stick with a good real estate digital marketing strategy.
A wide range of strategies and digital medium exist that realtors can utilize to reach qualified prospects online. Leverage multiple online resources to increase your odds of being discovered by potential clients that are researching the market before they buy.
Ultimately, it’s not as much about how many people you reach, but rather the quality of those engagements.
You don’t have to stress about starting with all of these things at once–start out small and add more as you go. The best digital marketing strategies are driven by thoughtful, helpful content that resonates with your target audience.
Firstly, focus your efforts on creating digital content of your own to drive organic traffic and leads to your website.