So you’ve started your real estate blog, and you’ve been reading about the term “SEO” and that it’s really important for your blog and website.
But what is SEO? And what makes it so valuable to your real estate blog?
What Is SEO?
Search engine optimization–or SEO–is the practice of increasing the quantity and quality of the traffic to your website through organic search engine results.
Search engine optimization is more important nowadays than ever, and it’s necessary for everyone with a website or blog to understand the true meaning of SEO as well as the potential it creates for their business.
An article written by an SEO expert goes into a bit more detail as to how Search Engine Optimization can serve a website or blog:
“Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
“In addition, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.
“SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.”
Why Is SEO So Important For Your Real Estate Blog?
We’ve asked the question, “What is SEO?”, but now it’s time to answer the questions, “Why is SEO so important? Do I really need to worry that much about it? Won’t my blog be fine without SEO?”
Search Engine Optimization has so many direct, indirect and overflow benefits not only for your business but also for your target audience.
- SEO Can Build Trust and Credibility
According to The Search Engine Journal,
“The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
“Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
“But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.
“Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.”
- Good SEO Leads to a Better User Experience for Your Target Audience
Everyone wants to have better organic rankings and maximum visibility. But there are few that realize that having an optimal user experience on their blog or website is a big part of getting there.
Google has learned how to determine a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
Customers know what they want; and if they can’t find it, there’s going to be a problem. And this means that website performance will suffer.
Quality SEO makes sure to incorporate a positive user experience, leveraging it to work in a brand’s favor.
- Website Traffic is Mostly Derived From Organic Searches
The same article by The Search Engine Journal talks about the importance of organic web searches and Search Engine Optimization,
“Organic searches are a huge part of a business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
“As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others…
“Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine…
“Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality websitetakes brands there.”
- SEO Provides Long-Term Strategy
Search Engine Optimization can have a noticeable impact within the first year of action being taken on your blog or website, and many of those actions will have an impact that lasts for many years.
As the market and atmosphere of the internet evolve, it is best to follow the trends and changes closely–but even a website or blog doesn’t necessarily need a boatload of intense SEO recommendations implemented. A blog or website will improve even just from basic SEO best practices being employed on an honest website with a decent user experience.
And the more SEO time, effort, and budget that’s committed to it, the better and longer a website stands to being a worthy contender in its market.